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SaaS Vs Custom Site Custom Website: You Get What Pay For

If you're a modestly-funded business or business with little marketing expertise in-house, you are most vulnerable to fall into the mistake of thinking that a shiny new website will get your business recognized, branded and buzzing. It's tempting to believe that you can just sit back and let the site do its magicand you'll hear the phone ring! However, it's not vault market dumps.

Think about this: A brand new website without any other marketing activities is not that any different from a shiny new business card that you don't give out to anyone. That's right... that's why you have that box of 500 cards on your shelf to be ready in the event that you require they. If you ever need one, you can't find them! This is where most businesses fail to develop a profitable website or an e-commerce strategy. They don't understand the fact that having a beautiful new website is only one step of many that lead to success online.

Let's get under the surface and consider the distinctions that may not be evident, but will have an impact on the effectiveness of your website, and indeed, your company's go-to-market plan.

First of all, I totally get the lure to "free" and the appeal of paying "only" $$/mo for a website that gets your business operating online. These types of SaaS websites are able to take their place in the world. There are occasions where I would recommend these services to my clients.

I've noticed recently that the typical marketing message of most SaaS website builders focus around entrepreneurs, described as the "get 'r done" types that pull up their sleeves and explore the waters of website design with passionate love for their business. Apparently, all these determined entrepreneurs need are some useful online tools that appear smarter than they are and the Internet is available to them. Yes, it's an appealing message for all the Type-A's out there however, it's not so simple or straightforward to become successful in the online world for most companies, small or big.

As a marketing director for 16 years in the high-tech industry, where I helped develop new B2B services designed and implemented as software-as-a-service, I have experience on both sides of the fence. That said, this article is not an rant but an explanation of the difference between an established web-based service from an agency. The differences between them can make a difference for your business, and once you know the difference they will give your business's website the best chance to be successful.

Here's my message-in-the-bottle to those that have been marooned on a deserted website island, unable to make their SaaS (or template) website successful by any measure, much less turn it into a thriving place to generate sales leads as most business owners want.

The very first thing that business owners should learn on internet-based business is that Internet is that simply having an "cool" website design (however you want to define that) isn't going bring you to where you want to go. It is a good thing that a badly designed web strategy is much less than this massive mistake Imagine building a gorgeous store where no one goes because there aren't roads.

"Preposterous!" you say? Yes indeed, and that is the root of what is going wrong in the event that you just have a cool website and no other assets to serve its mission.

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